Task management

Tasks

A task is a defined unit of work assigned to a specific person or team, aimed at completing a particular action, such as campaign optimization, metrics analysis, or implementing changes in the settings of an advertising account.

Automatic task creation is an approach based on processes that monitor data and events within an advertising account. When specific conditions are met, the system automatically generates a task. Automatically generated tasks are ideal for monitoring routine events, such as changes in campaign metrics, budget optimization, or detecting technical errors (e.g., 404 links).

Manual task creation is a traditional method of organizing work, where the user manually defines each task. Manual tasks are suitable for situations requiring a personalized approach or addressing unique problems not covered by automated processes, such as creating blog content.