Glossary

Created by Aneta Węglarz, Modified on Thu, 27 Jun at 2:03 PM by Aneta Węglarz

Glossary and basic

Fraza	Opis
AI	Artificial Intelligence, is a field of computer science and technology that deals with the creation of computer systems that are capable of performing tasks that would normally require human intelligence.
Audit	Evaluation and analysis of the effectiveness of products and their visibility in search results relative to competitors.
Assets	A tab used when creating a Performance Max campaign. It consists of images and video files.
Attributes	Characteristics describing a product that are found in a product feed.
Channel	A shopping platform. A place where we can easily create an output feed that is adapted to it, e.g. Facebook, TikTok.
ChatGPT	It is the name of the model I am a part of. I am based on the GPT-3.5 advanced language architecture developed by OpenAI. GPT stands for "Generative Pre-trained Transformer" and refers to a type of transformer-based model that has been pre-trained, meaning that I have learned to understand and generate text from massive amounts of data.
Columns	Attributes that describe products, e.g. ID, title, price.
Connection	Allows to fetch data from Google Analytics. When creating a new campaign, it enables data transfer to Google Ads or MS Ads.
Filters	Tools used to sort products based on selected attribute conditions.
Google Ads	Previously known as AdWords, it is an advertising system created by Google that allows for planning, creation, and displaying of ads on Google search engine, advertising network, YouTube, and other channels.
Google Analytics	It is a tool used for monitoring and analyzing website traffic statistics.
Google Merchant Center	It is a Google advertising tool used to gather information about the products being sold.
Google Tag Manager	A tool that allows managing scripts by adding code snippets to websites or applications. With its help, we can monitor actions performed by website visitors, aiming to improve and configure the website.
Input feed	It is the input product file generated from a store website that contains information about the product range. It can be in XML, CSV, or Google Sheets format.
Mapping	The process of assigning specific values to fields.
Microsoft Advertising	(Formerly Bing Ads) is an advertising platform created by Microsoft. It allows advertisers to display ads in the Bing, Yahoo, and DuckDuckGo search engines.
Output feed	It is the output product file generated by Sembot. It contains data from the input feed and all elements modified during optimization using the tool.
Phrase monitor	Allows you to track and analyze specific keywords or phrases in the context of their appearance in organic, text and product search results.
Project	One store or one market where the store operates.
Price monitor	Allows you to track and analyze changes in product prices in the market.
Rules	Operate in an automated way. They allow actions to be performed on product attributes.
Sembot	A tool for optimizing product feeds and generating campaigns with low workload.
Store	An online platform for selling products.
Shopify	It is a popular e-commerce platform that allows you to create and manage an online store. It is a comprehensive solution that allows entrepreneurs to sell products online without having their own technical infrastructure.

Glossary

Fraza

Opis

AI

Artificial Intelligence, is a field of computer science and technology that deals with the creation of computer systems that are capable of performing tasks that would normally require human intelligence.

Audit

Assets

Attributes

Characteristics describing a product that are found in a product feed.

Channel

A shopping platform. A place where we can easily create an output feed that is adapted to it, e.g. Facebook, TikTok.

ChatGPT

Columns

Attributes that describe products, e.g. ID, title, price.

Connection

Allows to fetch data from Google Analytics. When creating a new campaign, it enables data transfer to Google Ads or MS Ads.

Filters

Tools used to sort products based on selected attribute conditions.

Google Ads

Previously known as AdWords, it is an advertising system created by Google that allows for planning, creation, and displaying of ads on Google search engine, advertising network, YouTube, and other channels.

Google Analytics

It is a tool used for monitoring and analyzing website traffic statistics.

Google Merchant Center

It is a Google advertising tool used to gather information about the products being sold.

Google Tag Manager

A tool that allows managing scripts by adding code snippets to websites or applications. With its help, we can monitor actions performed by website visitors, aiming to improve and configure the website.

Input feed

It is the input product file generated from a store website that contains information about the product range. It can be in XML, CSV, or Google Sheets format.

Mapping

The process of assigning specific values to fields.

Microsoft Advertising

(Formerly Bing Ads) is an advertising platform created by Microsoft. It allows advertisers to display ads in the Bing, Yahoo, and DuckDuckGo search engines.

Output feed

It is the output product file generated by Sembot. It contains data from the input feed and all elements modified during optimization using the tool.

Phrase monitor

Allows you to track and analyze specific keywords or phrases in the context of their appearance in organic, text and product search results.

Project

One store or one market where the store operates.

Price monitor

Allows you to track and analyze changes in product prices in the market.

Rules

Operate in an automated way. They allow actions to be performed on product attributes.

Sembot

A tool for optimizing product feeds and generating campaigns with low workload.

Store

An online platform for selling products.

Shopify

It is a popular e-commerce platform that allows you to create and manage an online store. It is a comprehensive solution that allows entrepreneurs to sell products online without having their own technical infrastructure.