What does the lack of margin on clicks in CSS other than Google look like?

What does the lack of margin on clicks in CSS other than Google look like?

The removal of the margin happens automatically when the GMC account is linked to a CSS other than Google. The margin is usually around 20%, sometimes 10%, 15%. The exact margin size depends on many factors.

Google applies a margin to every click, which is added before the product participates in the auction.

Under a CSS other than Google, there is no margin, so we bid with our full budget. For example, if we have a bid of 1 PLN for a click in Google ads, Google takes 20 gr as a commission, and the bidding takes place at a rate of 80 gr, even though we spend 1 PLN. Other CSSs bid for the full amount we spend, which means that we pay 1 PLN for a click when we spend 1 PLN, which guarantees us greater impact.

The result of linking to a different CSS depends on the competition and the campaign strategies being implemented.

If the account is linked to an external CSS (other than Google Shopping), the target can be increased or the rates can be lowered, resulting in lower costs. If the same campaign settings are applied, there will be more sales at the same cost (ROAS). If the campaign strategy is set to max clicks, there will be more clicks if the rates are not changed. Link to the documentation where this is mentioned: https://support.google.com/merchants/answer/7558973?hl=en