Create a Connection

Types of connections

The Connections tab allows you to establish connections with Google Ads, Microsoft Ads (Bing), Facebook Business, Google Analytics, Google Merchant Center, Google Search Console, and Shopify.

Creating connections with Google, Microsoft, and Shopify accounts provides us with various capabilities:

1. Google Ads - By establishing a connection, we can generate campaigns directly within the panel. These campaigns will be sent to the corresponding advertising account, where they can be activated with a simple click. Connecting with a Google Ads account also allows us to fetch data including impressions, clicks, cost, avg cpc, conversions. This data can be used to optimise the product file and create performance reports. The connection can be used to generate automated processes and trigger actions in the advertising account.

2. Microsoft Ads - Through the connection and the Sembot panel, we can generate advertising campaigns that will be sent to Microsoft Ads panels. Once in the Microsoft Ads panel, they can be activated with ease. The system also pulls in data from the advertising account, which can be used to generate performance reports.

3. Facebook Business - the connection enables data to be pulled from the advertising account, which, when presented on dashboards, can be used to generate performance reports.

4. Google Analytics - Connecting with Google Analytics allows us to fetch revenue-related data.

5. Google Analytics 4 - allows you to pull in analytics data including revenue, refund amount, purchased, viewed. The data can be used to display individual product results and optimise the product file.

6. Google Merchant Center - This connection establishes a direct link with the Google Merchant Center account. It enables real-time transmission of product data. With this connection, any modifications made in Sembot are automatically transferred to the advertising channel.

7. Google Search Console - downloading analytical statistics on clicks, number of displays, positions, and CTR.

8. Shopify - Integrating with a Shopify account allows for direct transmission of product data to the Sembot panel.

How to create a connections

To retrieve data from channels, the first step you need to take is to establish a connection at the account level. Under the gear icon located in the upper right corner, you will find the Connections tab.

Please select the channel you wish to connect with.

In the next step, select the service with which you want to make the connection.

After clicking ‘Sign in witch Google’, you will have the opportunity to log in to the account you want to make the connection with. Accept the required consents and go through the entire login process. 

Your account-level connection has been made! 

The next step you need to take is to establish a connection at the level of the selected project. To do this, go to the "All projects" tab and select the project you want. Then, navigate to the "Connections" tab.

Please select the channel you wish to connect with.

Select the account and service, then click Connect.

The connection at project level is now complete! Follow the same steps to connect to the other channels.