Create Ads Platform Connection

Connecting with advertising platform

The Connections tab allows you to establish connections with Google Ads, Microsoft Ads (Bing), Google Analytics, Google Shopping, and Shopify accounts.

Creating connections with Google, Microsoft, and Shopify accounts provides us with various capabilities:

1. Google Ads: By establishing a connection, we can generate campaigns directly within the panel. These campaigns will be sent to the corresponding advertising account, where they can be activated with a simple click. Connecting with a Google Ads account also allows us to fetch data such as impressions, clicks, cost, average CPC, conversions, conversion rate, total conversion value, and cost per conversion.

2. Microsoft Ads: Through the connection and the Sembot panel, we can generate advertising campaigns that will be sent to Microsoft Ads panels. Once in the Microsoft Ads panel, they can be activated with ease.

3. Google Analytics: Connecting with Google Analytics allows us to fetch revenue-related data.

4. Google Shopping: This connection establishes a direct link with the Google Merchant Center account. It enables real-time transmission of product data. With this connection, any modifications made in Sembot are automatically transferred to the advertising channel.

5. Shopify: Integrating with a Shopify account allows for direct transmission of product data to the Sembot panel.

To retrieve data from channels, the first step you need to take is to establish a connection at the account level. Under the gear icon located in the upper right corner, you will find the Connections tab.

Please select the channel you wish to connect with.

Once you connect with the selected channel in the panel, all the connected accounts will appear.

The next step you need to take is to establish a connection at the level of the selected project. To do this, go to the "All projects" tab and select the project you want. Then, navigate to the "Connections" tab.

Please select the channel you wish to connect with, and then choose the account.